About Jingles

Musical Advertising Images (Jingles)
and
Why They Work So Hard For You

The majority of all national advertisers use music to get the message across.
Why? Because music is the most effective advertising element for primary message registration.

Here’s proof.

We can all remember hundreds of songs that we’ve heard throughout our lives. And how did you learn the alphabet? Did you say your ABCs or did you sing them? Even a two-year-old can learn the letters of the alphabet by singing them.

Psychologists tell us that there is no stronger tool than music to let memory take place. In fact, studies have shown that recall is as much as 990% greater when messages are set to a tune with rhythm and rhyming patterns. That means if the most important part of your message is presented to consumers musically, it is nearly 10 times more likely to be remembered than if the message were spoken. Plus, people prefer to listen to commercials that use music to inform and entertain.

Here are more reasons why music sells to consumers:

MUSIC CREATES AN IMAGE. It enhances the consumer’s impression of your business or product.

MUSIC CREATES IDENTITY. Your song can become your own unique signature that is instantly identifiable. It immediately identifies your product or business to the listener—even if there are no words.

MUSIC HAS UNIVERSAL APPEAL. It pushes the same “emotional buttons” whether it’s heard in Topeka, Tampa, Toronto or Tokyo. Music motivates and stimulates the same way at all economic and social levels.

MUSIC’S BENEFITS ARE CUMULATIVE. It’s one of the few things left in this world that continues to improve with age. In fact, the value of your music appreciates with time. The more a consumer hears your music, the more likely that consumer is to become your customer.

MUSIC MAKES YOUR MESSAGE MORE MEMORABLE!